Let´s create products, services and environments that solve the right problem and truly address people’s needs.
I support you with service design and human-centered research throughout the design process.
/ research concept, realization & interpretation
/ trainings & co-research
/ research consulting
The role of research
in the design process
from exploration to evaluation
Methods
interviews
focus groups
ethnografic research:
diary study / field study / contextual inquiry
netnographic research
(customer) field trips
usability & beta testing
desk research
...
Outcome
insight reports
action plans
(customer) journey maps
process maps & service blueprints
personas
...
I´m Katharina
a freelance design researcher with a background in social science and over 10 years of corporate experience in ux and service design. As a researcher, facilitator and certified trainer I empower organizations towards customer centricity and insight based design.
Coming from the software and telecommunication industries, I´m up to transfer my knowledge to any design context striving to create a good impact on people, society and the planet.
/ passionate about environmental topics, agriculture & good music
/ analytical & strategic thinker
/ sceptical ideologist
/ steady companion with a curious mind
Any research starts with questions.
Katharina Gesell