Let´s create products, services and environments that solve the right problem and truly address people’s needs.
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I support you with service design and human-centered research throughout the design process.
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/ research concept, realization & interpretation
/ trainings & co-research
/ research consulting
The role of research
in the design process
from exploration to evaluation
Methods
interviews
focus groups
ethnografic research:
diary study / field study / contextual inquiry
netnographic research
(customer) field trips
usability & beta testing
desk research
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Outcome
insight reports
action plans
(customer) journey maps
process maps & service blueprints
personas
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Customers & Projects
Qualitative research to segment target audience and identify opportunities to improve and extend the willhaben services for real estate agents.
/ ​Set of trainings related to customer experience design (e.g. journey mapping, value prop design, how to research)
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/ Qualitative research to identify opportunities for digitalization & telecommunication in healthcare​
Concept & facilitation of a 2-day innovation workshop for Fonds Soziales Wien on how to introduce young homeless people to the labor market.
Lecturer "UX Research" in context of UX Design Bootcamp (2-weeks program à 3 hours a day).
/ Lecturer "Human Centered Innovation" in the master's program "Management of Healthcare Companies"
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/ Lecturer „Design Thinking“ in context of leadership program in healthcare
Lecturer "Design Thinking" in the Bachelor's program "Ergotherapy".
Design Thinking workshop as part of the yearly team offside on how to improve collaboration.
I´m Katharina
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a freelance design researcher with a background in social science and over 10 years of corporate experience in ux and service design. As a researcher, facilitator and certified trainer I empower organizations towards customer centricity and insight based design.
Coming from the software and telecommunication industries, I´m up to transfer my knowledge to any design context striving to create a good impact on people, society and the planet.
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/ passionate about environmental topics, agriculture & good music
/ analytical & strategic thinker
/ sceptical ideologist
/ steady companion with a curious mind
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Any research starts with questions.
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Katharina Gesell
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